Updated on March 9, 2017

Challenge Name: Ford Mobilize New York Challenge

Challenge Website: (the “Challenge Website”)


Poster (the “Poster”): Ford Motor Company, One American Road, Dearborn, MI 48126.

Administrator (the “Administrator”): 100%Open, Huckletree Shoreditch, Alphabeta Building, 18 Finsbury Square, London, EC2A 1AH.

The Poster is the sponsor and entity responsible for the Challenge. The Administrator manages and implements the Challenge per the direction of the Poster.


The Administrator will be the official timekeeper for the Challenge.


A. The Challenge IS open to: 

1. Individuals who are at least the age of majority where they reside as of the time of entry (“Eligible Individuals”)

2. Teams of Eligible Individuals (“Teams”)

3. Organizations (including corporations, not-for-profit corporations and other non-profit organizations, limited liability companies, partnerships, and other legal entities) that exist and have been organized or incorporated at the time of entry, and employ no more than 50 people (“Organizations”)

4. Organizations that employ more than 50 people (“Large Organizations”) are able to submit Ideas to the Challenge and engage in all community activities and discussions although Large Organizations are only eligible for the ‘Mobilize New York Community Spirit Award’, which carries no monetary value.

5. Ford Motor Company employees are able to submit Ideas to the Challenge and engage in all community activities and discussions but they are not eligible to receive incentives or prizes.

(the above are collectively, “Participants”)

An individual may join more than one Team, Organization or Large Organization, and an individual who is part of a Team, Organization or Large Organization, may also enter the Challenge on an individual basis.  

If a Team or Organization is entering the Challenge, they must appoint and authorize one individual (the “Representative”) to represent, act, and Submit an Idea  (“Idea”), on their behalf. The Representative must meet the eligibility requirements above. By Submitting an Idea on the Site on behalf of a Team or Organization, you represent and warrant that you are the Representative authorized to act on behalf of your Team or Organization.

B. The Challenge IS NOT open to: 

1. Individuals who are residents of Organizations, or Large Organizations domiciled in, a country, state, province or territory where the laws of the United States or local law prohibits participating or receiving a prize in the Challenge (including, but not limited to Brazil, Quebec, Italy, Cuba, Sudan, Iran, North Korea, Syria and any other country designated by the United States Treasury's Office of Foreign Assets Control)

2. Organizations involved with the design, production, paid promotion, execution, or distribution of the Challenge (“Promotion Entities”)

3. Employees, representatives and agents* of such organizations and all members of their immediate family or household.**  Employees of Ford Motor Company are able to participate in the Challenge as detailed in Section 3A Clause 5 above.

4. Any other individual involved with the design, production, paid promotion, execution, or distribution of the Challenge, and each member of their immediate family or household.**

5. Any Judge (defined below), or company or individual that employs a Judge.

6. Any parent company, subsidiary, or other affiliate*** of any organization described above.

7. Any other individual or organization whose participation in the Challenge would create, in the sole discretion of the Poster and/or Administrator, a real or apparent conflict of interest.

*Agents include individuals or organizations that in Submitting an Idea to the Challenge, are acting on behalf of, and at the direction of, a Promotion Entity through a contractual or similar relationship.

**The members of an individual’s immediate family include the individual’s spouse, children and stepchildren, parents and stepparents, and siblings and stepsiblings. The members of an individual’s household include any other person that shares the same residence as the individual for at least three (3) months out of the year.

***An affiliate is: (a) an organization that is under common control, sharing a common majority or controlling owner, or common management; or (b) an organization that has a substantial ownership in, or is substantially owned by the other organization.


Participants must do the following to participate in the Challenge:

  1. Register on the Mobilize New York Challenge Community by creating an account with your email address, Google account or Facebook account and approve the terms and conditions. There is no charge for creating an account. This will enable you to participate in the community, receive important updates and access the community activities, discussions and the Mobilize New York Challenges, including the “Submit Your Idea” page.
  2. To submit an Idea to one of the Mobilize New York Challenges, review the Challenge Details and select the 'Submit Your Idea' button during the ‘Ideas’ phase. The 'Idea Submission Form' will open with various questions. Complete all of the required fields on the ‘Idea Submission Form’ of the Mobilize New York Challenge and select 'Submit' when finished. You will have the opportunity to update your Submission during the remainder of the ‘Ideas’ phase and subsequently during the ‘Prototyping’ phase. Additionally, you can submit more than one Idea. Please follow the requirements stated below in Section A.
  3. Propose a product, service or business idea that helps to make transportation in New York more accessible, reliable and safer for everyone.

A. Detailed Submission Requirements

(i) What to Submit: Participants should use the 'Idea Submission Form' to describe their Idea and attach supporting image or document files in the following fields. Each Idea submitted, together with its supporting files constitutes a Submission (“Submission”).

Title: Describing what the idea is about

Description: Describing the idea in detail

Featured Image: Add a featured image

Images: Add any additional images

Documents: Add any additional documents to support the idea

Tags: Keywords that help to support the idea

(ii) New & Existing: Ideas must be either newly created by the Participant, Team, or Organization or, if the Idea existed prior to the Challenge Submission phase, the Participant, Team, or Organization must have incorporated new features and functionality relevant to the Challenge, after the start of the Challenge Submission Period.

(iii) Winners of Other Ford Challenges:  A Participant, Team, or Organization that has won a prize in a previous Ford challenge, is eligible to enter, provided their Idea has a different name and is substantially different from a previously entered, prize winning Idea, Application or Submission.

Previous challenges include:

  1. Ford Personalized Fuel-Efficiency App Challenge at
  2. Ford Traffic Tamer App Challenge at
  3. Johannesburg Challenge at
  4. Ford Monsoon App Downpour Hackathon at
  5. Ford Parking Lot 2.0 App Hackathon at
  6. SUMURR Golden Hour Hackathon at
  7. SUMURR mHealth Hackathon at
  8. Ford Urban Commuter Hackathon at
  9. Ford Mobility Integration Hackathon at
  10. São Paulo Mobility Global Hackathon at
  11. Australia Challenge at
  12. Desafio São Paolo de Mobilidade at
  13. Mexico City Mobility Challenge at
  14. Hsuehshan Tunnel Transformer at
  15. Ford Mexico Smart Journey at
  16. Ford Smart Mobility Game challenge at
  17. Code for Taxicabs Mobility Challenge at
  18. Go Detroit Challenge at

(vii) Testing: The Participant, Team, or Organization must make the Submission available free of charge and without any restriction, for testing, evaluation and use by the Poster, Administrator and Judges during the Challenge and until the Judging Period ends.

(viii) Financial or Preferential Support: A Submission must not have been developed, or derived from a Submission developed, with financial or preferential support from the Poster or Administrator. Such Submissions include, but are not limited to, those that received funding or investment for their development, were developed under contract, or received a commercial license, from the Poster or Administrator any time prior to the end of the Challenge Close. The Poster, at their sole discretion, may disqualify a Submission, if awarding a prize to the Submission would create a real or apparent conflict of interest.

B. General Submission Requirements

(i) Language Requirements: All Submission materials must be in English or, if not in English, the Participant must provide an English translation of the text description, and testing instructions as well as all other materials submitted.

(ii) Multiple Submissions: A Participant may submit more than one Idea, however, each Idea must be unique and substantially different from any of the Participant’s other Submissions, as determined by the Poster and/or the Administrator.

(iii) Text Description: The text description should describe how the Idea focuses on helping to make transportation in New York more accessible, reliable and safer for everyone.

(iv) Images: Any image(s) supplied should be photographs or graphic files. Images must be one of the following formats: .jpg, .gif, or .png. Copyright for all images provided must be owned by the Participants.

(vi) Intellectual Property: Your Submission must: (a) be your (or your Team, Organization or Large Organization’s) original work product; (b) be solely owned by you, your Team, your Organization or Large Organization, with no other person or entity having any right or interest in it; and (c) not violate the intellectual property rights or other rights including but not limited to copyright, trademark, patent, contract, and/or privacy rights, of any other person or entity. A Participant may contract with a third party for technical assistance to create the Submission provided the Submission components are solely the Participant’s work product and the result of the Participant’s ideas and creativity, and the Participant owns all rights to them. By entering the Challenge you represent, warrant, and agree that your Submission meets these requirements.

(vii) Expenses: All Participants will be responsible for covering for their own costs and expenses arising from preparing or submitting their Submissions and attending events.


A. Participant Rights

Subject to the licenses described below any applicable intellectual property rights to a Submission will remain with the Participant.

B. Ford & Administrator Rights

By entering the Challenge, you grant to the Poster, Administrator, and any other third parties acting on the Poster’s behalf, a royalty-free, non-exclusive, worldwide perpetual license to display publicly and use for promotional purposes the Submission, in perpetuity. This license includes, but is not limited to, posting or linking to the Submission on the Poster’s, Administrator’s, and partners’ websites and applications, including the Challenge Website, and display and promotion of the Submission in any other media, worldwide.

C. Submission Display

The following Submission components may be displayed to the public: name, description, images, video URL, website URL, team members, the Submission category and platform, and submitter type. Other Submission materials may be viewed by the Poster, Administrator, and Judges for screening and evaluation. Participants’ represent and warrant that the Poster, Administrator, and Challenge partners are free to use Participants’ Submissions in the manner described above, as provided or as modified by Administrator, without obtaining permission or license from any third party and without any compensation to Participants.


A. Judges

Expert review Judges and Finalist Judges (the “Judges”) will be selected and appointed at the sole discretion of the Poster and will use the Judging Criteria in these Official Rules to evaluate Submissions. Only the Finalist Judges will be identified on the Challenge Website.

B. Criteria

Eligible Submissions will be evaluated by the Judges who will assess and score the eligible Submissions using the following criteria (the “Judging Criteria”):

(i) Practical: (Includes how easily the Submission could be executed by the Participant.)

(ii) Profitable: (Includes the extent to the market opportunity or impact of the Submission.)

(iii) Pioneering: (Includes creativity and originality of the Submission.)

(iv) Public Interest: (Includes the extent to which the Submission can deliver ongoing financial and social returns to New York.)

(v) Proposer: (Includes the extent to which the individual or team behind the Submission have the relevant capabilities and experience.)

C. Review Stages

Submissions will be evaluated in three stages:

D. Tie Breaker

For each Prize listed in Section 9 below, if two or more Submissions are tied, the tied Submission with the highest score in the first applicable criterion listed above will be considered the higher scoring Submission. In the event any ties remain, this process will be repeated, as needed, by comparing the tied Submissions’ scores on the next applicable criterion. If two or more Submissions are tied on all applicable criteria, the panel of Judges will vote on the tied Submissions.


All members of the Mobilize New York Challenge Community will have the opportunity to vote during the ‘Vote’ phase on eligible Submissions from the ‘Ideas’ phase to create a shortlist of candidate semi-finalist submissions. They will then get a second opportunity to support during the ‘Select’ phase on eligible Submissions from the ‘Prototype’ phase to create a shortlist of candidate finalist submissions. The ultimate choice of semi-finalist and finalist Submissions will be made at the Judges discretion.


Two key in-person events will be held during the challenge. Prototyping workshop on April 19, 2017 and the Grand Final event on May 10, 2017, both at locations in New York.

A. Attendance

Any Participant, Team, Organization or Large Organization invited to attend the Prototyping workshop or invited to attend the Grand Final must do so at his or her own expense.  Attendance at events is strongly encouraged.

B. Insurance

Each Participant is solely responsible for arranging for any insurance coverage that the Participant decides is necessary to travel or to insure Participant’s belongings.


Prize money will be awarded in USD and is stipulated as follows:


A. Verification Requirement


B. Required Forms

Potential winners will be notified using the email address associated with the account used to enter the Submission (the Participant submitter is the “Team Representative” in the case of a team, Organization or Large Organization). In order to receive a Prize, the potential winner (including all participating team members in the case of a Team or Organization) will be required to sign and return to the Poster or Administrator, affidavit(s) of eligibility (or a similar verification document) and liability/publicity release(s), and any applicable tax forms (“Required Forms”).

Deadline for Returning Required Forms: ten (10) business days after the Required Forms are sent.

C. Disqualification

The Poster and/or Administrator may deem a potential winner (or participating team members) ineligible to win if: 

(i) the potential winner’s Team Representative or any participating Team member does not respond to multiple emails or fails to sign and return the Required Forms by the deadline listed above, or responds and rejects the Prize;  

(ii) the Prize or Prize notification is returned as undeliverable; or  

(iii) the Submission or the potential winner, or any member of a potential winner’s Team, Organization or Large Organization, is disqualified for any other reason. 

In the event of a disqualification, the Poster and/or Administrator may award the applicable Prize to an alternate potential winner.


A. Substitutions & Changes

The Poster has the right to make a Prize substitution of equivalent or greater value. The Poster will not award a Prize if there are no eligible Submissions entered in the Challenge, or if there are no eligible Participants or Submissions for a specific Prize.

B. Prize Delivery

A monetary Prize will be mailed to the winning Participant’s address (if an individual) or the Team Representative’s address (if a team or Organization) after receipt of the Required Forms. It will be the responsibility of the winning Submission’s Team Representative to allocate the Prize among their Team or Organization’s participating members, as the Team Representative deems appropriate. 

C. Prize Delivery Timeframe

Within forty-five (45) days of the Poster or Administrator’s receipt of the Required Forms

D. Taxes

Winners (and in the case of team or Organization, all participating members) are responsible for reporting and paying all applicable taxes in their jurisdiction of residence (federal, state/provincial/territorial and local). Winners may be required to provide certain information to facilitate receipt of the award, including completing and submitting any tax or other forms necessary for compliance with applicable withholding and reporting requirements. Winners are also responsible for complying with foreign exchange and banking regulations in their respective jurisdictions and reporting the receipt of the Prize to relevant government departments/agencies, if necessary. The Poster, Administrator, and/or Prize provider reserve the right to withhold a portion of the prize amount to comply with the tax laws of the United States or other Poster jurisdiction, or those of a winner’s jurisdiction.


A. By entering the Challenge, you (and, if you are entering on behalf of a team or Organization, each participating members) agree(s) to the following:

(i) The relationship between you, the Participant, and the Poster and Administrator, is not a confidential, fiduciary, or other special relationship.

(ii) You will be bound by and comply with these Official Rules and the decisions of the Poster, Administrator, and/or the Challenge Judges which are binding and final in all matters relating to the Challenge.

(iii) You release, indemnify, defend and hold harmless the Poster, Administrator, Promotion Entities, and their respective parent, subsidiary, and affiliated companies, the Prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Challenge, and all of their respective past and present officers, directors, employees, agents and representatives (hereafter the “Released Parties”) from and against any and all claims, expenses, and liabilities (including reasonable attorneys’ fees), including but not limited to negligence and damages of any kind to persons and property, defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a Participant’s participation in the Mobilize New York Community, creation of Submission or entry of a Submission, participation in the Challenge, acceptance or use or misuse of the Prize (including any travel or activity related thereto) and/or the broadcast, transmission, performance, exploitation or use of the Submission as authorized or licensed by these Official Rules. 

B. Without limiting the foregoing, the Released Parties shall have no liability in connection with: 

(i) any incorrect or inaccurate information, whether caused by the Poster or Administrator’s electronic or printing error, or by any of the equipment or programming associated with or utilized in the Challenge; 

(ii) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines, internet connectivity or electronic transmission errors, or network hardware or software or failure of the Challenge Website;

(iii) unauthorized human intervention in any part of the entry process or the Challenge; 

(iv) technical or human error which may occur in the administration of the Challenge or the processing of Submissions; or 

(v) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the Participant’s participation in the Challenge or receipt or use or misuse of any Prize.

The Released Parties are not responsible for incomplete, late, misdirected, damaged, lost, illegible, or incomprehensible Submissions or for address or email address changes of the Participants. Proof of sending or submitting will not be deemed to be proof of receipt by the Poster or Administrator.

If for any reason any Participant’s Submission is determined to have not been received or been erroneously deleted, lost, or otherwise destroyed or corrupted, the Participant’s sole remedy is to request the opportunity to resubmit its Submission. Such request must be made promptly after the Participant knows or should have known there was a problem, and will be determined at the sole discretion of the Poster. 


By participating in the Challenge you consent to the use of personal information about you, if you are a winner, by the Poster, Administrator, and third parties acting on their behalf. Such personal information includes, but is not limited to, your name, likeness, photograph, voice, opinions, comments and hometown and country of residence. It may be used in any existing or newly created media, worldwide without further payment or consideration or right of review, unless prohibited by law. Authorized use includes advertising and promotional purposes.

The duration of your consent is for a period of three years following the conclusion of the Challenge. This consent applies, as applicable, to all members a Participant’s team or Organization that participated in the winning Submission.


A. The Poster and Administrator reserve the right, in their sole discretion, to cancel, suspend and/or modify the Challenge, or any part of it, in the event of a technical failure, fraud, or any other factor or event that was not anticipated or is not within their control.

B.  The Poster and Administrator reserve the right in their sole discretion to disqualify any individual or Participant it finds to be actually or presenting the appearance of tampering with the entry process or the operation of the Challenge or to be acting in violation of these Official Rules or in a manner that is inappropriate, unsportsmanlike, not in the best interests of this Challenge, or a violation of any applicable law or regulation.  

C. Any attempt by any person to undermine the proper conduct of the Challenge may be a violation of criminal and civil law.  Should the Poster or Administrator suspect that such an attempt has been made or is threatened, they reserve the right to take appropriate action including but not limited to requiring a Participant to cooperate with an investigation and referral to criminal and civil law enforcement authorities.

D. If there is any discrepancy or inconsistency between the terms and conditions of the Official Rules and disclosures or other statements contained in any Challenge materials, including but not limited to the Challenge Submission form, Challenge Website, advertising (including but not limited to television, print, radio or online ads), the terms and conditions of the Official Rules shall prevail. 

E. The terms and conditions of the Official Rules are subject to change at any time, including the rights or obligations of the Participant, the Poster and the Administrator. The Poster and Administrator will post the terms and conditions of the amended Official Rules on the Challenge Website.  To the fullest extent permitted by law, any amendment will become effective at the time specified in the posting of the amended Official Rules or, if no time is specified, the time of posting. 

F. If at any time prior to the deadline, a Participant or prospective Participant believes that any Official Rule is or may be unclear or ambiguous, they must submit a written request for clarification.   

G. The Poster or Administrator’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Should any provision of these Official Rules be or become illegal or unenforceable in any jurisdiction whose laws or regulations may apply to a Participant, such illegality or unenforceability shall leave the remainder of these Official Rules, including the Rule affected, to the fullest extent permitted by law, unaffected and valid. The illegal or unenforceable provision shall be replaced by a valid and enforceable provision that comes closest and best reflects the Poster’s intention in a legal and enforceable manner with respect to the invalid or unenforceable provision.

H. Excluding Submissions, all intellectual property related to this Challenge, including but not limited to copyrighted material, trademarks, trade-names, logos, designs, promotional materials, web pages, source codes, drawings, illustrations, slogans and representations are owned or used under license by the Poster and/or Administrator. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owners is strictly prohibited. Any use in a Submission of the Poster or Administrator intellectual property shall be solely to the extent provided for in these Official Rules.


By entering, all Participants (including, in the case of a team or Organization, all participating members) agree to be bound by the Official Rules and hereby release the Released Parties from any and all liability in connection with the Prizes or Participants’ participation in the Challenge. Provided, however, that any liability limitation regarding gross negligence or intentional acts, or events of death or body injury shall not be applicable in jurisdictions where such limitation is not legal. 


A. Participants agree that, to the fullest extent permitted by law:  

(i) any and all disputes, claims and causes of action arising out of or connected with this Challenge, or any Prizes awarded, other than those concerning the administration of the Challenge or the determination of winners, shall be resolved individually, without resort to any form of class action; 

(ii) any and all disputes, claims and causes of action arising out of or connected with this Challenge or any Prizes awarded, shall be resolved exclusively by the United States District Court of Michigan or the appropriate Michigan State Court and Participants consent to the exclusive jurisdiction and venue of such courts; and  

(iii) under no circumstances will Participants be entitled to, and Participants hereby waives all rights to claim, any punitive, incidental and consequential damages and any and all rights to have damages multiplied or otherwise increased.


B. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Participants and the Poster in connection with the Challenge, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan. 


Ford Motor Company terms of service

Participation in the Challenge constitutes Participant’s full and unconditional agreement to these Official Rules. By entering, a Participant agrees that all decisions related to the Challenge that are made pursuant to these Official Rules are final and binding, and that all such decisions are at the sole discretion of the Poster and/or Administrator.


A. Personal information

Personal information collected from individual Participants is subject to the privacy policy located at By entering and participating in the Competition, Contestants expressly agree to the terms of the privacy policies.

B. For Non-U.S. Residents

(i) Ford Motor Company privacy policy:

(ii) Ford Notice: Processing of data including personal data

Ford Motor Company is located in the United States. In accordance with its Privacy Policy located at Ford may use vendors or partners globally, including in the United States, to collect and/or transfer PII for purposes of Challenge administration. By providing PII (and other information) in connection with the Challenge you understand and voluntarily consent to the collection, use, and processing of the PII (and other information) in the United States, and other countries globally and consent to the transfer of such information across country borders in accordance with this Privacy Policy, or you have obtained consent from team members to the collection, use, and processing of their PII (and other information) in the United States, and other countries globally and consent to the transfer of such information across country borders in accordance with this Privacy Policy.


If you have any questions or comment, or wish to send us any notice regarding this Challenge, you can contact us at, Attention: Competitions Related to the Innovate Mobility Series:

800-232-5952 (TDD for the hearing impaired)

Available Monday-Friday, 8:00 a.m. - 8:00 p.m. EST and Saturday, 9:00 a.m. - 5:30 p.m. EST

Mailing Address
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126

Competitions Related to the Innovate Mobility Series will be happy to respond to your questions and comments.

If you have a question, comment or suggestion about the process or technology of MOBILIZE NEW YORK, you can contact 100%Open at or Chaordix at